When Kylie Jenner announced the launch of Khy, her first-ever fashion brand, I’ll admit, I rolled my eyes. Another celebrity dipping their toes into the fashion industry? Haven’t we seen it all before? But Kylie is no stranger to creating a frenzy—just look at Kylie Cosmetics, her canned vodka seltzer Spritz, and now Khy. So, naturally, curiosity got the best of me. After all, if anyone could merge luxury vibes with wearable basics, it had to be her.
Kylie didn’t just toss her name onto a few trendy items and call it a day. Oh no, she came swinging. The brand’s launch, teased with an effortlessly cool Instagram post of Kylie sitting on a carpeted floor in a black faux-leather trench and red Ferragamo pumps, was a masterclass in understated drama. Within 24 hours, Khy’s Instagram account racked up tens of thousands of followers. People were hungry for it.
The first collection dropped in collaboration with Berlin-based Namilia, a brand known for its edgy, gender-neutral designs. Faux-leather trench coats, corseted tops, and leather pants led the charge—pieces that exude power and attitude, yet are surprisingly practical for everyday wear. And that’s where Khy caught my attention. The promise wasn’t just high-fashion aesthetics; it was high-fashion made wearable.
But Is It Really All That?
Now, I’m someone who loves wardrobe staples. Give me a piece that transitions from a coffee run to happy hour, and I’m sold. But I’ve also been burned before by “celebrity” lines that look great online but feel like sandpaper IRL. So, naturally, I was skeptical. But when I tried on a few pieces, I couldn’t help but nod in approval.
First off, the trench coat? A total power move. It’s the kind of item you throw on when you need to feel like the main character in your own life. The leather pants? Yes, please. They hug in all the right places without that awkward stiffness you’d expect from faux leather. And let’s not forget the corseted tops—sexy but not over-the-top, making you feel confident without trying too hard.
What really sold me, though, is the versatility. These pieces aren’t just for Instagram-worthy moments. You can style them down with sneakers for a casual day out or up with heels for dinner. And the neutral color palette means they blend seamlessly into your wardrobe. That being said, not everything was a slam dunk. Some of the faux leather felt a little stiff at first—nothing a bit of wear couldn’t fix, but worth noting.
But here’s the thing: Khy isn’t trying to be everything for everyone. It’s unapologetically Kylie—a mix of sultry, sleek, and slightly mysterious. If you’re someone who loves the idea of a curated wardrobe filled with luxurious-looking basics, this line is a dream. The price point, ranging from $28 to $198, feels justifiable for the quality, especially when you consider how effortlessly these pieces elevate an outfit.
The Standouts - Iconically Khy
If you're wondering which Khy pieces truly capture the brand's essence, I’ve got you covered. From standout fabrics to timeless structures and a neutral palette that screams sophistication, these are the must-haves worth adding to your wardrobe.
Final Verdict: Is It Worth It?
So, is Khy worth it? For me, the answer is yes—but with a caveat. This isn’t a line that’s going to revolutionize fashion, but it will add that extra edge to your closet. It’s about channeling your inner Kylie—confident, bold, and just a little bit extra.
Would I buy again? Absolutely. Khy doesn’t just give you clothes; it gives you a vibe, and honestly, who doesn’t want to feel a little more Jenner in their day-to-day life?
So, is Khy the future of celebrity fashion or just another fleeting trend? I’ll let you decide—tell me your thoughts.
Love,
Rae
Image Credits - all images belong to khy.com
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