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What Is 'Quiet Luxury' and How To Emulate This Aesthetic

Updated: Nov 17, 2023

Quiet Luxury aesthetic guide Emulate understated elegance in fashion Minimalist luxury fashion trends Achieving timeless style with Quiet Luxury Elegant fashion philosophy and tips

The allure of quiet luxury, with its old-money aesthetic and sophisticated simplicity, has transcended mere trend status to become a bona fide lifestyle. It's a movement that celebrates minimalism, crisp lines, and timeless style choices, and it's here to stay.

One of the torchbearers of this quiet luxury trend is none other than fashion icon Sofia Richie. With her effortless "old money" elegance, she has breathed life into an aspiration lifestyle defined by minimalist aesthetics and impeccably curated wardrobes. But she's not alone.

The wildly popular HBO series "Succession" has played a significant role in popularizing this trend as well.

Now that we have the essence of this aesthetic in mind, let's delve deeper into what defines this trend and how to achieve simple yet statement looks that epitomize modern chic.


What Exactly is Quiet Luxury?

Quiet luxury is the embodiment of modern minimalism, with a pronounced emphasis on investing in quality pieces and adopting a thoughtful approach to shopping.

While it bears aesthetic similarities to the minimalist movement, characterized by a preference for neutral color palettes and a rejection of ostentatious logos, it distinguishes itself through a focus on curating a selection of high-quality, wearable items that effortlessly complement your existing wardrobe.

In essence, it echoes the ethos of "buy less, buy better" advocated by proponents of conscious consumption.

How to Pick Items That Fit This Aesthetic?

When curating your quiet luxury wardrobe, opt for timeless, understated pieces that exude an air of expense owing to their high-quality materials, rather than flashy brand logos. Think of these as elevated versions of wardrobe staples—items that will remain effortlessly stylish for decades to come.

Quiet luxury is all about subtlety. It's about wearing pieces that quietly whisper, "I invested in quality," rather than loudly proclaiming it. The goal is to appear effortlessly elegant without the need for ostentatious displays.

Neutrals and classic hues are the backbone of quiet luxury. Think of basics elevated with luxurious fabrics and impeccable tailoring. These are the colors and styles that withstand the test of time, effortlessly bridging the gap between fashion and timelessness.

Must-Have Understated Items for Your Wardrobe -

  • Cashmere Sweaters: The epitome of cozy elegance.

  • Satin Slip Dress or Blouse: Versatile pieces that transition seamlessly from day to night.

  • Pleated Skirt: A classic silhouette that adds sophistication to any outfit.

  • Camel-Toned Coat: An enduring outerwear staple.

  • Straight-Cut Trouser: Tailored perfection for both formal and casual occasions.

  • Plaid or Tweed Blazers: Timeless and effortlessly chic.

  • Ballet Flats: Comfort meets classic style.

  • Pearl Earrings: A touch of understated elegance.

The allure of quiet luxury extends beyond the items we've mentioned. It's a world where a myriad of brands embody this aesthetic, offering a treasure trove of choices to those who seek the elegant simplicity it represents.


Brands that Whisper 'Quiet Luxury'

As you dive deeper into this realm, you'll find that mainstream brands, as well as lesser-known luxury designers, have embraced this aesthetic as a core facet of their identity. What's remarkable is that this trend doesn't always require breaking the bank. Emerging brands like Zara and Uniqlo have managed to capture the essence of quiet luxury, making it accessible to a broader audience without compromising on style or quality.

Quiet luxury isn't confined to exclusive luxury brands. Mainstream and emerging brands like Zara and Uniqlo have embraced this aesthetic without the lofty price tags, making it accessible to a broader audience. The trend's enduring appeal suggests that it's not just about fashion but also about an enduring lifestyle choice.

  • Zara

Zara, a common and accessible brand, excels in delivering high-quality clothing and statement pieces that embody affordable luxury. Its innovative designs and branding strike the perfect balance between style and sophistication.

  • Mejuri

Mejuri redefines jewelry by focusing on minimalism and timeless quality. Their pieces, characterized by delicate designs, stand as enduring testaments to elegance and understated luxury.

  • Tove Studio

Tove strikes a balance by offering sleek, classy pieces that effortlessly blend luxury with a relaxed vibe. Luxurious fabrics and impeccable draping define their aesthetic, creating a perfect harmony of elegance.

  • Gabriela Hearst

Gabriela Hearst prioritizes sustainability, crafting collections designed for perpetual wear. Their unique designs focus on minimalism at the core while staying on-trend and modern, making sustainable fashion a symbol of quiet luxury.

  • Max Mara

Max Mara's mastery lies in the realm of quiet luxury. Renowned for its exquisite fabrics and impeccable craftsmanship, the brand exemplifies the essence of refined elegance and timeless sophistication.

  • Toteme

Toteme is synonymous with rich unique fabrics and luxe cuts. This label is a force in redefining the female perspective in fashion, emphasizing opulent simplicity and modernity.

  • Loro Piana

Lord Piana's charm lies in its minimalist yet romantic aesthetics. The brand's designs reflect a blend of simplicity and romanticism, encapsulating the allure of quiet luxury and timeless sophistication.

  • The Row

Launched in 2006 by child actors Mary-Kate and Ashley Olsen, The Row is renowned for its highest quality materials and classic pieces that transcend time. Their commitment to timeless elegance defines the brand's ethos.

  • Savette

Savette effortlessly blends elegance and vintage-inspired charm in their collection, featuring unique clasp hardware and timeless silhouettes that make a striking fashion statement.


In the end, quiet luxury is more than just a fashion trend; it's an ideology. It may not be everyone's cup of tea, but its enduring appeal suggests we'll be hearing about it for quite some time. And that, we can all agree, is something to celebrate.

One thing is certain: the allure of understated opulence is here to stay, and it's more captivating than ever.



Image Credits - Vika Kirillova
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