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How To Create TikTok's Viral Latte Makeup Trend This Summer

Updated: Jul 29, 2023


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TikTok, the ever-evolving hub of creativity, is a whirlwind of trends that come and go faster than you can say "viral." Every day, it seems there's a new challenge or beauty craze to keep up with, and it can be overwhelming to try and test them all. But once in a while, a trend emerges that just feels right, tugging at our makeup-loving hearts and beckoning us to dive into our vanity drawers, eager to recreate the look.


Enter the sensational Latte Makeup Trend, a delightful concoction inspired by the contouring frenzy of 2015, but with a fresh twist that will leave you with a subtly sculpted, sun-kissed complexion akin to cream diffusing into your morning espresso.



As summer's golden rays warm our spirits, this trend has taken TikTok by storm, offering a stunning bronzed glow that captures the essence of the season.



What Is ‘Latte Makeup’


At its core, latte makeup embraces using complementary brown tones to craft a copper-colored bronzed glow that elevates your natural beauty. The focal point lies in accentuating your face's innate highlights and contours, relying solely on brown and bronze hues for the magic to happen. This captivating style bridges the gap between full glam and minimal neutrals, offering a soft, elegant spin on a classic summer glow.


By directing attention to your complexion and enhancing your eyes with creamy contours and coffee-colored shimmers, latte makeup ensures that the rest of your face remains refined, with just a dash of highlight to perfect the overall balance.



“It’s warm, bronz-y, milky, and effortless,” describes Rachel Rigler whose now-viral video caused the initial ripples of the trend.


And it's not just the everyday TikTok users who are falling head over heels for this mesmerizing trend. In recent months, an array of A-list celebrities have jumped on the bandwagon, embracing the allure of the monochromatic brown family and showcasing their own unique takes on the sun-kissed, coffee-inspired look.


Leading the pack is the stunning Hailey Bieber, who effortlessly embraced the trend with her signature laid-back chic style. Celebrities like Gigi Hadid, Beyoncé, Shay Mitchell, Lizzo, Jodi Turner Smith, and more have embraced this trend as well, showcasing their own spin on the sun-kissed, coffee-inspired look.


 

How To Recreate the “Latte” Makeup Look


The key to achieving this captivating trend lies in selecting colors that fall within the same monochromatic brown family. Let's walk you through the step-by-step process to create your own latte-inspired masterpiece -



Step One - Tinted Moisturizer


To nail that natural, fresh-faced appearance, start by focusing on your base. Opt for a lightweight, skin-like tinted moisturizer or BB cream, applying it generously to your face while leaving out the nose area for an even more natural look.


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Step Two - Contour


Sculpting your face is an essential part of the latte makeup magic. Employ a warm undertone cream contour or bronzing stick to create a natural, seamless inner glow. Ensure you blend skillfully to avoid harsh lines, allowing the contours to meld gracefully with your complexion.


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Step Three - Concealer


When it comes to concealer, less is more for this look. Opt for a shade only slightly lighter than your natural skin tone and focus on the under-eye area, the outer region of your eyes for a lifting effect, the crevices of your nose, as well as the middle area of your forehead and chin. To achieve a soft, diffused effect, employ a damp sponge or stippling brush. A light dusting of translucent powder will help set the concealer in place, leaving you with a flawless canvas.


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Step Four - Bronzer


Skip on blush or pops of color for this look. Instead, grab a bronzer powder and gently sweep it over the areas where you didn't apply concealer. The bronzer serves as both a setting powder and a tool to accentuate your latte-inspired glow.


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 "Step-by-step guide to TikTok's viral Latte Makeup Trend" "Celebrities rocking the Latte Makeup Trend on TikTok" "Monochromatic brown makeup for a sun-kissed summer glow" "Hailey Bieber's stunning rendition of the Latte Makeup Trend" "How to achieve the no-makeup makeup look with Latte Makeup" "Lizzo's fierce and fabulous take on the Latte Makeup craze" "Beyoncé's regal elegance meets Latte Makeup perfection" "Shay Mitchell's sophisticated spin on the TikTok Latte Trend" "Jodie Turner-Smith's radiant glow with Latte Makeup" "Trending coffee-inspired beauty: TikTok's Latte Makeup craze"
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Step Five - Smoky Eye


Begin by using a cool-toned dark brown liquid eyeshadow, expertly blending it across your lids and gently blending upward to your brow bone. For added depth and dimension, introduce a warm-toned brown powder eyeshadow, applying it with a light touch. To truly capture that alluring glow, dab a hint of gold shimmer at the inner corners, drawing attention to your captivating eyes.


For that sultry, smoky effect, finish your eyes with the darkest shade of brown from your eyeshadow palette, applying it under your eyes and over the lash line. Blend it skillfully to achieve a captivating gaze. Enhance your eyes further by opting for brown eyeliner on your waterline and a light wave of mascara


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Step Six - The Lips


Rachel, the creator of this trend, shares a fabulous tip in her initial video. Dab the remnants of your beauty blender over your lips before applying a nude lip liner and a transparent gloss. This will give your lips a subtle, irresistible charm that perfectly complements the entire latte-inspired look.


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 "Step-by-step guide to TikTok's viral Latte Makeup Trend" "Celebrities rocking the Latte Makeup Trend on TikTok" "Monochromatic brown makeup for a sun-kissed summer glow" "Hailey Bieber's stunning rendition of the Latte Makeup Trend" "How to achieve the no-makeup makeup look with Latte Makeup" "Lizzo's fierce and fabulous take on the Latte Makeup craze" "Beyoncé's regal elegance meets Latte Makeup perfection" "Shay Mitchell's sophisticated spin on the TikTok Latte Trend" "Jodie Turner-Smith's radiant glow with Latte Makeup" "Trending coffee-inspired beauty: TikTok's Latte Makeup craze"
 "Step-by-step guide to TikTok's viral Latte Makeup Trend" "Celebrities rocking the Latte Makeup Trend on TikTok" "Monochromatic brown makeup for a sun-kissed summer glow" "Hailey Bieber's stunning rendition of the Latte Makeup Trend" "How to achieve the no-makeup makeup look with Latte Makeup" "Lizzo's fierce and fabulous take on the Latte Makeup craze" "Beyoncé's regal elegance meets Latte Makeup perfection" "Shay Mitchell's sophisticated spin on the TikTok Latte Trend" "Jodie Turner-Smith's radiant glow with Latte Makeup" "Trending coffee-inspired beauty: TikTok's Latte Makeup craze"
 "Step-by-step guide to TikTok's viral Latte Makeup Trend" "Celebrities rocking the Latte Makeup Trend on TikTok" "Monochromatic brown makeup for a sun-kissed summer glow" "Hailey Bieber's stunning rendition of the Latte Makeup Trend" "How to achieve the no-makeup makeup look with Latte Makeup" "Lizzo's fierce and fabulous take on the Latte Makeup craze" "Beyoncé's regal elegance meets Latte Makeup perfection" "Shay Mitchell's sophisticated spin on the TikTok Latte Trend" "Jodie Turner-Smith's radiant glow with Latte Makeup" "Trending coffee-inspired beauty: TikTok's Latte Makeup craze"
 "Step-by-step guide to TikTok's viral Latte Makeup Trend" "Celebrities rocking the Latte Makeup Trend on TikTok" "Monochromatic brown makeup for a sun-kissed summer glow" "Hailey Bieber's stunning rendition of the Latte Makeup Trend" "How to achieve the no-makeup makeup look with Latte Makeup" "Lizzo's fierce and fabulous take on the Latte Makeup craze" "Beyoncé's regal elegance meets Latte Makeup perfection" "Shay Mitchell's sophisticated spin on the TikTok Latte Trend" "Jodie Turner-Smith's radiant glow with Latte Makeup" "Trending coffee-inspired beauty: TikTok's Latte Makeup craze"

 

Personalize The Trend


While the monochromatic brown family forms the essence of the latte makeup trend, you can easily adapt it to your skin's undertones. If you have cool-toned skin, embrace cool browns and taupes to achieve a bespoke and stunning latte-inspired appearance that celebrates your uniqueness.


For a little extra -


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 "Step-by-step guide to TikTok's viral Latte Makeup Trend" "Celebrities rocking the Latte Makeup Trend on TikTok" "Monochromatic brown makeup for a sun-kissed summer glow" "Hailey Bieber's stunning rendition of the Latte Makeup Trend" "How to achieve the no-makeup makeup look with Latte Makeup" "Lizzo's fierce and fabulous take on the Latte Makeup craze" "Beyoncé's regal elegance meets Latte Makeup perfection" "Shay Mitchell's sophisticated spin on the TikTok Latte Trend" "Jodie Turner-Smith's radiant glow with Latte Makeup" "Trending coffee-inspired beauty: TikTok's Latte Makeup craze"
 "Step-by-step guide to TikTok's viral Latte Makeup Trend" "Celebrities rocking the Latte Makeup Trend on TikTok" "Monochromatic brown makeup for a sun-kissed summer glow" "Hailey Bieber's stunning rendition of the Latte Makeup Trend" "How to achieve the no-makeup makeup look with Latte Makeup" "Lizzo's fierce and fabulous take on the Latte Makeup craze" "Beyoncé's regal elegance meets Latte Makeup perfection" "Shay Mitchell's sophisticated spin on the TikTok Latte Trend" "Jodie Turner-Smith's radiant glow with Latte Makeup" "Trending coffee-inspired beauty: TikTok's Latte Makeup craze"

 

From its contouring roots to the captivating interplay of earthy tones, this viral sensation offers a masterclass in enhancing your natural features while exuding an irresistible allure. If you're yearning to unlock your inner barista and radiate that sun-kissed charm, the Latte Makeup Trend is your ultimate go-to


It's time to sip on the deliciousness of this trend, one brushstroke at a time!


Love,

Rae


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