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ALL POSTS
Rare Beauty Just Proved Its First Fragrance Wasn't a Fluke - Rare Beginnings Review
Sequel done right
Aug 246 min read
Aug 186 min read
The e.l.f. x Bubble Collab Actually Lives Up to the Hype
Glow, dunk, repeat
Aug 156 min read
Gap Bet on Nostalgia and Hailey Bieber Delivered on this Jean Collection
Sold out in minutes
Aug 136 min read
Aug 116 min read
Aug 115 min read
Aug 105 min read
Aug 87 min read
Bella Hadid Is the Face of Alo Again, and It Still Somehow Works
Alo pre-fall campaign
Aug 75 min read
What You Wear Changes the Chemistry of Your Brain
Dress your mindset
Jul 307 min read
Jul 284 min read
Laufey’s Skincare Routine Shows The Reality Of Hormonal Acne
Laufey’s beauty notes
Jul 115 min read
Alchemai Hoodie Review and Why Mai Pham Built More Than a Creator Brand
Designed with meaning
Jul 96 min read
Here's What The Cool Girls Are Wearing This Euro Summer
Cool girl coded
Jul 76 min read
Jul 65 min read
How to Become the Most Creatively Interesting Person in the Room
Taste over trends
Jul 65 min read
This Week’s Smart Girl Syllabus for Better Thinking
Feed your mind
Jul 54 min read
Jul 45 min read
Why the Roxie Nofusi x Alo Wellness Club Partnership Makes So Much Sense
Selling future selves
Jul 35 min read
What the Kylie Meta AI Starfire Glasses Really Say About Privacy Today
Is privacy a myth?
Jul 25 min read
Why Do I Feel Guilty When I'm Doing Nothing?
The cost of productivity
Jun 308 min read
Jun 294 min read
Jun 284 min read
Does Mouth Taping While Sleeping Actually Help? I Doubt It.
Wellness or marketing?
Jun 245 min read
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