Hailey Bieber's Rhode Teases the 2025 Birthday Edit (and we can't get enough)

Hailey Bieber’s New Rhode Drop Has Everyone Counting Down—Here’s Why I’m Already Obsessed

There’s something about a Rhode launch that feels like an event. You don’t even have to be a die-hard Hailey Bieber fan to know that when Rhode drops something new, the internet collectively stops scrolling for a second. And this time, the moment feels even bigger. With her birthday just around the corner, Hailey is celebrating in the best way she knows how and that is by giving the world a brand-new Rhode collection that’s already breaking the internet before it’s even hit the shelves.

As someone who has followed the brand since its very first Peptide Glazing Fluid frenzy, I can tell you this launch has a different kind of energy. It’s not just about products. It’s about the buildup, the aesthetic, the way Rhode has turned skincare and beauty into something aspirational yet oddly comforting. There’s this shared excitement that makes you want to refresh the page a hundred times on launch day just to make sure you don’t miss out.

The Hype Is Real—And Honestly, Deserved

What’s fascinating about Hailey and Rhode is how they’ve managed to turn minimalism into a movement. Everything feels intentional. The formulas are simple but luxurious, the packaging feels almost collectible, and every launch has a sense of storytelling behind it. You can tell that nothing is rushed.

So when the teasers for the Birthday Collection started surfacing, it was hard not to get caught up in the excitement. The subtle pastel visuals, the glossy lip tints, the oversized bubble bag that everyone’s already planning to use as a gym carryall. It’s all very Rhode-coded. And yet, there’s something new about it too. It feels playful, indulgent, and a little nostalgic, like Hailey is letting us in on her own celebration.

There’s something undeniably smart about the timing too. This isn’t just another drop; it’s a cultural moment. The way Rhode launches are teased (quietly, aesthetically, without chaos) creates that tension that every brand dreams of. You can feel the buzz online, but it never feels forced.

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Inside the Birthday Collection

Hailey’s Birthday Edit 2025 brings back some of Rhode’s most loved products with a twist. There are new Peptide Lip Tint scents (Raspberry Jelly, Espresso, Ribbon, and Toast) that sound good enough to eat. They’re glossy, hydrating, and apparently, they smell exactly like their names. Raspberry Jelly gives you that berry tint that makes your lips look fresh and alive. Espresso feels like the it-girl color of the moment, a soft brown with that barely-there edge. Ribbon and Toast are the kind of shades you keep in your bag because they just work with everything.

Then there’s the oversized bubble bag—a soft, cloud-like tote that somehow manages to be both a makeup pouch and a carry-on statement piece. It’s plush, roomy, and perfectly impractical in the most stylish way.

And of course, the now-iconic Snap-On Lip Case has made its return with a new color palette. It’s sleek, lightweight, and that subtle detail that makes you feel like your phone just got a little more fashionable.

Everything about the collection feels like Hailey’s version of a party favor: chic, thoughtful, and designed to make you feel like part of her world.

What I love most about this collection is that it’s consistent with what Rhode does best—simplicity that feels luxurious. There’s a clear point of view behind every product. The packaging is cohesive, the color palette is calming, and the textures are elevated without being over the top.

The scents this time are also a nice touch. Beauty is becoming more sensory, and Rhode understands that.

And then there’s the accessibility factor. Rhode continues to price its products fairly without compromising on performance or branding. It’s luxury that doesn’t make you feel excluded—a rare thing in the beauty world.

What fascinates me most isn’t just the products but how Rhode has turned anticipation into part of the experience. Every detail feels choreographed, from the soft-focus campaign imagery to the perfectly timed teaser posts. It’s like watching a slow-burn movie trailer for skincare.

Hailey’s personal brand plays a big role here too. She’s managed to stay authentic, approachable, and aspirational all at once. When she drops a collection, it doesn’t feel like a celebrity line trying to sell you something. It feels like a girl with impeccable taste sharing what she genuinely loves. That’s a rare and powerful thing in the beauty world.

There’s also this sense of trust. People believe in Rhode’s formulas because they’ve been consistent since day one. The hype isn’t just about aesthetics anymore, it’s about reliability. You know what you’re getting, and you know it’s going to deliver.

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The new Rhode Birthday Collection feels like a celebration of everything the brand stands for—clean formulas, thoughtful design, and that cool-girl polish Hailey Bieber has perfected. It’s refreshing, approachable, and still feels like a moment worth waiting for.

Love,

Rae